The Art of Jewelry Merchandising: Strategies for Success Jewelry, with its innate allure and timeless appeal, requires a thoughtful approach to how it is presented in today’s retail environments. Effective...
Across the world, retailers and their customers have a growing concern for the environment and the impact of human activity on the earth. One of the major contributors to this...
Luxury jewelry displays are an essential part of high-end retail spaces, where a beautifully curated display can entice potential customers and highlight the beauty of your jewelry. Whether you're selling...
When you think of pearls, you probably think of First Lady Jackie Kennedy, television mogul Oprah Winfrey, fashion designer Coco Chanel, Braves outfielder Joc Pederson . . . wait, what?!...
In today’s retail landscape, it is critical that jewelers find ways to set themselves apart from the competition. One way to do it is with on-trend packaging. Bufkor has always...
The pandemic undeniably upset the business world and many entrepreneurs sustained losses. People stayed home for safety and businesses needed to adapt fast to the sudden lack of foot traffic....
Everyone loves diamonds! For centuries diamonds have captivated people with their beauty and unique qualities. They are a cultural touchstone. A work of art. A sign of success. And now,...
There are 7.7 billion people in the world, at least 3.5 billion of them are online. Meaning, social media platforms are now used by one-in-three people in the world.[1] When...
E-commerce will soon account for 15% of sales in North America. In 2018 it grew by 16% to over $500 billion. [1] Are you considering selling your jewelry online? There...
1. The Power of Color Brands continue to prefer visual and minimalistic designs. They are using primary and secondary colors to differentiate product categories. We continue seeing the use...