Everyone loves diamonds!
For centuries diamonds have captivated people with their beauty and unique qualities. They are a cultural touchstone. A work of art. A sign of success. And now, they are the subject of an episode of “Explained,” the documentary series on Netflix.
The episode aims to answer the question: Why do people like them so much?
Well, there may be many answers to that question. “Diamonds, Explained” starts the episode describing how they form deeper in earth than other gemstones. They also require incredible amounts of pressure to be formed. The equivalent of 80 elephants standing on your big toe!
They pre-date life on earth, as the oldest diamonds were formed 3.5 million years ago. And, throughout history humans have used as adornments. From crowns to pins and engagement rings, our love for them seems only to be growing with time.
They may be worn mostly by women, but the primary consumers are men. Men looking to demonstrate their love for their significant other by purchasing the biggest and clearest diamond they can afford. According to the documentary, 85-90 percent of brides get a diamond engagement ring, up from 10 percent in 1939.
What is the value of a diamond?
They have an aspirational quality. Because they are expensive it increases our desire for them. After all, they are forever… Named by AdAge as the top advertising slogan of the 20th century, De Beers’s slogan of “A Diamond Is Forever” has helped skyrocket the use of diamonds in engagement rings. But ‘just because the connection between diamonds and love was manufactured by marketing, it doesn’t make it less real.’ (Cleo Abrams, Diamonds, Explained)
They have captivated humans for centuries. Us included! At Bufkor, we have been fascinated with these gemstones since our beginnings. After all, we have over 120 years making jewelry packaging and display solutions a reality!