The pandemic undeniably upset the business world and many entrepreneurs sustained losses. People stayed home for safety and businesses needed to adapt fast to the sudden lack of foot traffic. One option emerged for entrepreneurs to survive this change: selling in the online marketplace. For example, the jewelry industry is thriving throughout COVID-19 due to people doing online “retail therapy”. If you’d like to ensure your business succeeds during anything like this pandemic, read on for a few quick tips on selling your jewelry online.
Choose your platform wisely
Your online selling platform acts as your physical store in the digital space. Most people start on social media because of their popularity. But these spaces tend to lack categorization which can be confusing for consumers. Building your own website, on the other hand, is the more organized option. However, it is also more expensive and time consuming. You might also need to hire professional web developers.
One other practical option is to become a jewelry merchant in an e-commerce platform like Amazon. A huge benefit of starting an Amazon store is gaining access to the largest online marketplace in the world. Amazon was responsible for 45% of online spending in 2019. An impressive 86% of merchants on the site make a profit and have a 67% chance of earning within their first year of signing up. It’s such a trusted marketplace that 89% of consumers choose the platform over other options. Just like choosing a location for a physical store, where you sell online will impact your jewelry business’s viability. Use a platform like Amazon that’s stable, secure, and trusted by consumers.
Make your products attractive
A study by Microsoft found that the attention span of humans is only eight seconds. It’s an incredibly small amount of time to convince people to buy your product. That’s why you should let your consumers see what your product is about right off the bat. You can do this by displaying product details such as your product description and prices, as well as making the fine print easy to read and understand. This way, consumers go through fewer deciding steps to purchase your products.
Next, make sure your product is appealing online. Similar to a physical shop’s design and interior, you can draw attention to your jewelry brand by taking good photographs. Another option is to invest in beautiful packaging like our E-commerce packaging solutions. Potential customers should be able to easily visualize how your product will look when they receive them, so it’s best to dedicate time and resources to this step.
Build trust through reviews
The customer base of the jewelry industry is built largely on trust. Even though you can’t interact with customers face-to-face, online marketplaces have built systems over the years to boost your credibility as a seller. For example, most e-commerce websites will have a “review” system, where customers can rate your products and consequently affect your business’s reputation. According to Medium, the important thing to know is that people will rate you based on the quality of the experience you give them. Create a great customer experience by consistently putting out a quality product and providing even better customer service.
Technology has made it possible to sell without physical interaction. E-commerce solutions, like Progressive Web Apps (PWA), even cross various platform types to provide a better online experience for business owners and consumers alike. Though it may seem intimidating at first, rest assured that there are many tools and a lot of support online to help your business go digital. After all, the online marketplace has created a space that levels the competition for most. This gives entrepreneurs a huge shot at establishing their name through sheer enthusiasm and creativity. As a budding jewelry business owner, more than a necessity, the online marketplace is one exciting opportunity you’d be wrong to just let pass.
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Written by Jen Brissa
